MONTHLY INDUSTRY INSIGHTS

What we're seeing and hearing in the consumer lending marketplace.

BY JIM STEWART

September 10, 2022

1.) Education refinance loan marketing set to rebound?

2.) Consumers react to student loan forgiveness

3.) Cash back and near prime products dominate credit card mail

July 9, 2022

1.) Consumers prefer to have most banking products with one bank

2.) Mega mailers leave growth opportunity for regional banks

3.) Consumer financial marketing maintains upward trend

November 6, 2021

1) BNPL-ooza

2) BNPL growth continues

3) Bank-branded cards dominate the mail

October 2, 2021

1) Card balance growth finally turning the corner

2) College students are savvy loan shoppers

3) New bank overdraft products gaining traction

4) Consumer lending mail volume still sluggish

August 7, 2021

1) Personal loan applicants like branches

2) Credit card competition surges

3) Ad spending for some products still recovering

4) Is there a hotter new product than BNPL?

June 5, 2021

1) Younger consumers like “pre-qual”

2) HELOC lenders still scarred from 2009

3) Credit card mail volume soars, other products lag

4) Overall financial services ad spending still recovering

5) Consumer loan credit criteria loosens

May 1, 2021

1) Consumers like digital banking

2) Lenders re-entering the market

3) Overall financial services ad spending still recovering

April 3, 2021

1) One year later…

2) What’s going on with credit card growth?

3) Online savings rates showing no love

August 1, 2020

1) Consumers rarely switch checking accounts – branches matter

2) Is small business lending headed for a repeat of ’08/’09?

3) Early post-forbearance delinquency holding up, balances drop

July 25, 2020

1) Credit card mail volume continues to drop

2) Personal loan mail volume is also low

3) Student and education refi volumes are a bright spot

4) Lower marketing expense will impact future growth

July 18, 2020

1) Consumer lending executives are cautiously optimistic

2) Student lending activity still lags

3) Further signs of life in credit cards…

July 11, 2020

1) Marketing spend is down across all channels and categories

2) Travel reward card issuers respond to a challenged value proposition

3) Delinquency finally starts ticking up…

June 27, 2020

1) Credit card mail volume at lowest level in decades?

2) Personal loan volume plunged as well

3) $2 trillion growth in deposits since coronavirus hit

Today’s newsletter takes 3 minutes to read

June 20, 2020

1) Possible good news coming?

2) Asset quality trends are misleading

3) Credit card growth has stalled

Today’s newsletter takes 2 minutes to read

June 13, 2020

1) Personal loan rates are in flux

2) Student lending is approaching peak season with a big question

3) Consumer delinquencies continue at lower than expected rates

June 6, 2020

1) Banks are backing off from new deposits while consumers are still interested

2) Mirroring the broad decline in new loan acquisitions, HELOC mail volume was down substantially in April…

May 16, 2020

1) 64% of consumers are using digital banking services more than pre-pandemic

2) Two thirds of colleges are currently planning to welcome students to campus in the Fall, but there remains uncertainty…

May 9, 2020

1) Consumers have shifted credit card rewards preferences away from travel rewards and towards cash back on non-travel categories such as groceries

2) Lending executives are generally finding the “work from home” model to be more effective than previously thought…

May 2, 2020

1) Lending Executives are cautious, but optimistic

2) Demand for lending products has rebounded slightly, but is still below prior trends

3) Alternative lenders continue their retreat from new loan acquisitions…

April 25, 2020

1) Loan asset quality is deteriorating rapidly,

2) Consumers are contacting lenders for help with payments,

3) Capital markets based fintechs continue to suffer…

April 4, 2020

Early anecdotal feedback has some direct mail response rates off 10% – 50% beginning in mid-March.

Digital search volume has returned to prior levels for some products, stabilized at higher rates for others.

Student lending is approaching “peak season” with questions about campuses opening in the fall semester.

Partner with Epic

CONTACT US today to learn more about how Epic can help you reach your goals.​