March 20, 2021

Financial Services Ad Spending Rebounds

Picture of Jim Stewart

Jim Stewart

CEO, Epic Research

Four Things We’re Hearing

A two-minute read

Financial Services Ad Spending Rebounds

EMII - Relative Direct-to-Consumer Spending by Product JAN19-JAN21
Google Search - Cost : impression JAN 2020 - JAN 2021
Percent Direct Mail Spend - vs overall psd

Visa and Mastercard Issuers Shrink in 2020

2020 Largest Visa and Mastercard Issuers

Millennials Bank Just Like Us

Why did you choose a bank with local branches
Which do you primarily use for purchases?
Which of the following do you use

Cash-Back Credit Cards are in Vogue

Online search volume for credit card
Online search volume for cash back card

Quick Takes

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The next Epic Report will publish on April 3rd

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Jim Stewart

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