March 20, 2021

Changing Climate in the Consumer Lending Marketplace: What We’re Seeing and Hearing​

Jim Stewart

Jim Stewart

CEO, Epic Research

Four Things We’re Hearing

A two-minute read

Financial Services Ad Spending Rebounds

EMII - Relative Direct-to-Consumer Spending by Product JAN19-JAN21
Google Search - Cost : impression JAN 2020 - JAN 2021
Percent Direct Mail Spend - vs overall psd

Visa and Mastercard Issuers Shrink in 2020

2020 Largest Visa and Mastercard Issuers

Millennials Bank Just Like Us

Why did you choose a bank with local branches
Which do you primarily use for purchases?
Which of the following do you use

Cash-Back Credit Cards are in Vogue

Online search volume for credit card
Online search volume for cash back card

Quick Takes

Thank you for reading.

The next Epic Report will publish on April 3rd

Email me with your comments and suggestions on future topics or to have someone added to our distribution list. 

Jim Stewart
www.epicresearch.net

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