December 4, 2021

Changing Climate in the Consumer Lending Marketplace: What We’re Seeing and Hearing​

Jim Stewart

Jim Stewart

CEO, Epic Research

Three Things We’re Hearing

A three-minute read

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Tidal Wave of New Credit Card Products

Credit Card – Direct Mail Volume by Month THRU OCT 2021
New Cash Back Credit Cards (1)
New or Enhanced Travel Credit Cards (1)
New Rate-Focused Credit Cards
New Credit Entry Credit Cards (1)

Cash Back and Specialized Spending Bonuses Popular with Consumers

Infographic-credit card feature preferences (1)

Non-Card Products Lagging

PERSONAL LOAN – DIRECT MAIL VOLUME YOY 20211204
Personal Loan TOP Mailers – Rolling 12M OCT 2021 (1)
DIRECT Mail Volume- AUGUST-OCTOBER 2019, 2020, 2021 (1)
Online search volume for credit card 20211204
Online search volume for CASH BACK card

Quick Takes

how will you pay for holiday shopping this year_ (1)

The Epic Report is published monthly, and we’ll distribute the next issue on January 8th.

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Jim Stewart
www.epicresearch.net

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