December 4, 2021

New Card Products Flood Market

Picture of Jim Stewart

Jim Stewart

CEO, Epic Research

Three Things We’re Hearing

A three-minute read

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Tidal Wave of New Credit Card Products

Credit Card – Direct Mail Volume by Month THRU OCT 2021
New Cash Back Credit Cards (1)
New or Enhanced Travel Credit Cards (1)
New Rate-Focused Credit Cards
New Credit Entry Credit Cards (1)

Cash Back and Specialized Spending Bonuses Popular with Consumers

Infographic-credit card feature preferences (1)

Non-Card Products Lagging

Personal Loan TOP Mailers – Rolling 12M OCT 2021 (1)
DIRECT Mail Volume- AUGUST-OCTOBER 2019, 2020, 2021 (1)
Online search volume for credit card 20211204
Online search volume for CASH BACK card

Quick Takes

how will you pay for holiday shopping this year_ (1)

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Jim Stewart

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