April 4, 2020

What We’re Seeing – Changing Climate in Consumer Lending

Picture of Jim Stewart

Jim Stewart

CEO, Epic Research

What We’re Seeing


We are monitoring trends in the consumer and small business lending segment in light of the unprecedented impact of the Covid-19 pandemic. Following is data we are watching along with anecdotal information we have gathered in discussions with industry contacts. Please email me with your thoughts.

Consumer Demand



  Source: Epic analysis of Google Trends

  Source: Epic analysis of Google Trends

  Source: Epic analysis of Google Trends

Lender Activity


* New CommonBond rates were found on commonbond.co on 4/3/2020 and are not reflected on any aggregator sites
Note:  on 3/25/2020, Student Loan Hero’s site replaced Splash Financial with Citizens in the refi rate charts
Source – Epic analysis of personal loan aggregator sites: NitroCollege.com, Credible.com, StudentLoanHero.com, and NerdWallet.com


  Source: Mintel Comperemedia Q4 2010 Credit Card Acquisition Response Rate Tracker


Going Forward

Uncertainty is the rule for consumer lenders, given the massive unemployment numbers and still unknown severity and duration of the pandemic:

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