Target More Effectively
ACQUIRE NEW CUSTOMERS FASTER WITH EPIC’S PROVEN RESPONSE MODELS
What is EpicScore?3>
We’ve combined our expertise in the financial services space with advanced data modeling capabilities to bring you EpicScore — our proprietary scores that deliver powerful targeting capability — to help you more efficiently acquire customers for a personal loan, student loan refinance, HELOC, and in-school loan products.
EpicScore helps you jump-start campaign targeting by working within your standard credit criteria to predict the most likely responders.
The sophisticated algorithm enables EpicScore to:
- Assess large volumes of data pertaining to prospective customers within your target audience.
- Score each credit-qualified prospect based on that individual’s likelihood to respond to specific offers, resulting in a cost-efficient acquisition strategy.
EpicScore is Only the Beginning
EpicScore™ is a highly effective first step in using data modeling to target customers and gather data. As we gather in-market results from our campaigns, we DEVELOP CUSTOM MODELS based upon our clients’ specific products and markets.