June 8, 2024

Near-Prime Cools!

Picture of Jim Stewart

Jim Stewart

CEO, Epic Research

Three Things We’re Hearing

A four-minute read

If you would like the Epic Report delivered right to your inbox, click here

Near-Prime Cools

Meet Barclays and Denny Nealon

“Going back to the Juniper days, we recognized we didn’t have a known consumer brand or branches in the US…but we’re fortunate to work in the largest B2B2C market – the US cobrand market…and so we focused there and invested in the specialized capabilities required to compete in this space leveraging the great brands that our partners have built”

“Our entire organization is focused on the fact that we have two customers – the partner and the end consumer…we have to use data, technology, and process to make sure we can fulfill our promises to both…for our partners that means helping to drive their sales volume and increase customer loyalty…for example, you can buy a JetBlue ticket on any card, but when you use the JetBlue card you get benefits that make flying with JetBlue better, such as early boarding, free checked bags, status, and other things a generic travel rewards card can’t offer”

“The macro environment and cumulative impact of inflation, but the health of the US consumer is really good…many things happening in the regulatory environment that are not all that coordinated…keeping pace with consumer expectations as they pertain to user experience – Uber, Amazon, and others keep raising the bar”

“It showed me the power of what’s possible by having a group of people with a shared mission, working as a team, with great leadership”

HELOC Mail Peps Up!

Thank you for reading.

The Epic Report is published monthly, with the next issue on July 13th.

Please email me with your comments and suggestions on future topics or to have someone added to our distribution list.

Epic Research is a marketing company that helps our financial services clients acquire new customers via organic growth. Click here to find out how we can help you.

To read our previous newsletters, click here

Partner with Epic

CONTACT US today to learn more about how Epic can help you reach your goals.​