September 26, 2020

Changing Climate in the Consumer Lending Marketplace: What We’re Seeing and Hearing​

Jim Stewart

Jim Stewart

CEO, Epic Research

Three Things We’re Hearing

A Three-minute read

Credit Card Mail Volume Recovering

Credit Card DIRECT MAIL VOLUME YOY 20200926
CRedit card DIRECT MAIL VOLUME BASED ON LENDERS 20200926
Top Credit Card Mailers – AUGUST 2020 20200926
% of credit card mail focused on travel rewards 20200926
United-creative-mail

Personal Loan Mail Volume Steady

PERSONAL LOAN DIRECT MAIL VOLUME YOY 20200926
Top Personal Loan Mailers – AUGUST 2020 20200926

Acquisition Spending Trends Rebound Across All Products and Channels

EMII- Est. spend % change – Aug 2020 vs. May 2020
2020-to-date Direct-to-Consumer Marketing Spend by Channel
EMII - Google Search - Cost per impression JAN - AUG 2020

Quick Takes

Week 14- Difficulty Paying for Usual Household Expenses
Real GDP - SA, CAGR, and YoY percent change
Employment for High-Wage and Low-Wage Workers

Thank you for reading.

The next Epic Report will publish in two weeks on October 10th.

Email me with your comments and suggestions on future topics or to have someone added to our distribution list.

Jim Stewart
www.epicresearch.net

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