March 6, 2021

Younger Consumers More Likely to Switch Primary Banks

Picture of Jim Stewart

Jim Stewart

CEO, Epic Research

Three Things We’re Hearing

A four-minute read

Younger Consumers More Likely to Switch Their Primary Banks

WHERE IS your current checking account (1)
Banking Preferences (2)
last time switched BANKS for A checking ACCOUNT
What made you switch banks
Incentives to Switch Banks in the Future
Receptivity to Mailed Offers
Preferred Methods to Receive Offers

Personal Loan Mail Volume Plateaus

PERSONAL LOAN DIRECT MAIL top lenders by month 20210306

Large Issuer Card Mail Volume Approaching Pre-COVID Levels

Credit Card – Direct Mail Volume by Month 20210306
Top Credit Card Mailers – JAN 2021 20210306
Credit Card Top PRODUCTS – JANUARY 2021 -20210306

Quick Takes

product mail volume - January 2021 vs. January 2020
Where consumers last opened a bank account (1)

Thank you for reading.

The next Epic Report will publish on March 20th

Email me with your comments and suggestions on future topics or to have someone added to our distribution list. 

Jim Stewart

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