June 5, 2021

Card Mail Volume Soars as Banks Loosen Credit

Jim Stewart

Jim Stewart

CEO, Epic Research

Five Things We’re Hearing

A five-minute read

Younger Consumers Like “Pre-qual”

Why haven't you opened a credit card online
COMFORT LEVEL- sharing information online
checked ONLINE if you pre-qualify for a credit card
IMPORTANCE OF pre-qualifyING for a credit card
How many banks did you CHeck for pre-qual
how do you research credit card rates

HELOC Lenders Still Scarred by 2009

HELOC Macro Trends- Balance Decline Over Time
HELOC Macro Trends- Mail Vol v Google Search Vol
Chase not accepting HELOC
SOME LENDERS have tightened eligibility
HELOC top mailers

Credit Card Mail Volume Soars, Other Products Lag

Credit Card – Direct Mail Volume by Month 20210605
Top Credit Card Mailers – APRIL 2021
DIRECT Mail Volume- JAN-APR 2019, 2020, 2021

Overall Financial Services Ad Spending Still Recovering

Relative Direct-to-Consumer Spending by Product 20210605
Percent Direct Mail Spend - vs overall 20210605

Consumer Loan Credit Criteria Loosens

Net share of banks easing standards, by loan type
Total outstanding U.S. credit card debt

Quick Takes

First Quarter Card Results

Thank you for reading.

The Epic Report is published monthly, and we’ll distribute the next issue on July 10th.

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Jim Stewart

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