May 30, 2020

Changing Climate in the Consumer Lending Marketplace: What We’re Seeing and Hearing​

Jim Stewart

Jim Stewart

CEO, Epic Research

Four Things We’re Hearing

Today’s newsletter takes 4 minutes to read

Consumer Credit Acquisition Marketing Volume was Down in April

Credit Card Acquisition Programs were Down Across both Mail and Digital

Credit-Card-DM-Volume-by-Month
Credit-Card-Top-Mailers
Digital_Vol_Card_Marketing

Personal Loan Acquisition Volumes were Down Even More

unsecured-lending-mail-vol-yoy (1)
unsecured-lending-mail-vol-lender
Digital_Vol_PL_Marketing

Why do we Talk About Direct Mail so Much?

2019_Channel_Spend_Mix
Unsecured Lending – Rolling-12-Month-Vol-Top-20-Lenders

Student Lending Heats Up

undergrad_rate_changes_052920
inschool-parent_rate_changes_052920

Going Forward

Thank you for reading.

Email me with your comments and suggestions on future topics.

Jim Stewart
www.epicresearch.net

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