August 7, 2021

Changing Climate in the Consumer Lending Marketplace: What We’re Seeing and Hearing​

Jim Stewart

Jim Stewart

CEO, Epic Research

Four Things We’re Hearing

A five-minute read

Personal Loan Applicants Like Branches

PERSONAL LOAN PREFERENCES - infographic

Credit Card Competition Surges

CREDIT CARD – DIRECT MAIL VOLUME YOY 20210807
Q2 CREDIT CARD DIRECT Mail Volume 2019 v. 2021
Bankcard Originations- Accounts
Domestic Card trends at Capital One Financial

Ad Spending for Some Products Still Recovering

DIRECT MAIL VOLUME - JAN-JUN 2019, 2020, 2021
PERSONAL LOAN – DIRECT MAIL VOLUME YOY 20210807
Est. YoY spend % change – 2021 monthly vs 2020

Is There a Hotter New Product than BNPL?

Change in U.S. BNPL Gross Merchandise Vol. Since 2019
Predicted BNPL Service Users, 2021-2025
BUY NOW PAY LATER Service Users, by Age

Quick Takes

Thank you for reading.

The Epic Report is published monthly, and we’ll distribute the next issue on September 11th.

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Epic Research uses innovative, data-driven techniques to model, design, and execute high-performing direct marketing campaigns to help financial services companies acquire new customers. Click here to find out how we can help you.

Jim Stewart
www.epicresearch.net

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