Large regional bank with positive in-footprint brand recognition sought to grow its credit card business but was limited by the size of its existing deposit customer base.
Drive incremental revenue by expanding credit card reach to prospect populations within footprint and beyond, with no increase in fraud application rates.
Epic conducted intensive market research, identified opportunities for funnel optimization, and developed and implemented a comprehensive direct marketing plan.
Drove 2,000% growth in new card acquisitions with no increase in fraud.
Large regional bank wanted to expand its personal loan marketing beyond current customers.
Advance significant personal loan growth in an accelerated time period.
Developed comprehensive operational launch road map and pre-screen direct marketing plan with customized targeting score.
Created national brand recognition beyond footprint and achieved loan growth of 500% by year three.